NEWCASTLE UNITED RELEASES PRESS RELEASE ON PIF BIGGEST CHANGE IN THE CLUB HISTORY TILL DATE, IT HASN’T GONE DOWN WELL WITH THE FANS
Newcastle United Set to Update Club Crest for 2026-27 Season as Fan Consultation Begins
Newcastle United has officially announced that it will be updating its club crest ahead of the 2026-27 season, marking a significant moment in the club’s modern identity. The change, which will follow a lengthy period of planning and fan engagement, is seen as one of the most impactful developments since the Saudi Arabian Public Investment Fund-led takeover in 2021.
The current crest, which has symbolized the club since 1988, will remain in use throughout the upcoming 2025-26 campaign. However, preparations for the redesign are already under way, and Newcastle United has now launched a formal consultation process to ensure that the voices of fans play a central role in shaping the club’s new visual identity.
While no final decision has yet been made regarding a potential stadium move or redevelopment, the proposed update to the crest stands out as a major step in the club’s ongoing transformation and ambition to establish itself further on the global stage.
In a statement released on Friday, the club emphasized the importance of adapting its brand for the modern era while still honoring its rich history and legacy. “As our club grows on the global stage, the symbol that represents us needs to be able to keep pace,” the statement read. “It needs to show up clearly and confidently across everything – from kits to screens to merchandise.”
The club acknowledged the deep emotional connection fans have with the existing crest, describing it as “iconic” and a symbol that has endured both moments of glory and adversity. Nevertheless, the club stated that the intricacy of the current design poses challenges in today’s digital age, particularly when it comes to consistent reproduction across various media.
“This isn’t a decision we take lightly. We love our crest,” the statement continued. “But it was created in a different era. Its intricate design doesn’t always translate well in today’s digital world. And it’s difficult to reproduce it clearly and consistently.”
Newcastle is framing the upcoming change not as a break from tradition, but as an evolution—a respectful and careful modernization. “This isn’t about walking away from our past,” the statement declared. “It’s about carrying it forward with pride.”
As part of the crest redesign process, the club is actively seeking feedback from its supporters. An independent fan survey is now open and will remain accessible until 5:00 PM on Friday, May 16. The survey is being distributed directly to season ticket holders and official club members via email.
The club has already consulted its Fan Advisory Board and shared that early feedback suggests a “Refine & Revive” approach—one that retains the essence of the current badge while making subtle yet meaningful updates to reflect Newcastle’s modern identity and ambitions.
“We want to hear from you,” the club urged in the statement. “What should stay the same? What needs to be updated? And how can we embrace our history – not just by honouring it, but by preserving its spirit and building on it, so we can thrive in the years ahead?”
The initiative underscores Newcastle United’s commitment to involving supporters in key decisions and reflects a broader vision of growth, both on and off the pitch. As the Magpies look toward the future, this crest redesign may become a defining symbol of a new era for the club—one grounded in history, shaped by its community, and driven by ambition.
