Newcastle United ‘accept what they have to do’ as Liverpool’s Alexander Isak plot evolves, ‘or else…’
Liverpool Eyeing Isak, But Newcastle Hold All the Cards
Speculation continues to swirl around the future of Newcastle United’s star striker, Alexander Isak, with Liverpool frequently linked as a potential suitor. Yet, despite the noise, the Magpies are under no financial or strategic pressure to sell their prized asset in this summer’s transfer window.
The Swedish forward has seen his reputation skyrocket in recent years, establishing himself as one of the most clinical and complete attackers in world football. Unsurprisingly, Newcastle have placed a monumental valuation on his head—reportedly exceeding £150 million. For Liverpool to land him, they would need to shatter the current British transfer record. And even then, it might not be enough.
Isak remains under contract with Newcastle until the summer of 2028, meaning the club is in a powerful negotiating position. Talks are reportedly planned over an improved deal, but as it stands, there is no urgency or compulsion to offload him.
Indeed, financial expert Adam Williams spoke with Geordie Boot Boys to shed light on the economic realities behind Newcastle’s stance. According to Williams, Newcastle’s adherence to the Premier League’s Profit and Sustainability Rules (PSR) places them in a particularly robust position.
“From a short-term PSR perspective, Newcastle are absolutely fine,” he explained. “There’s no financial obligation forcing them to sell, especially with the 2022-23 losses dropping out of the new PSR window starting 30 June.”
Newcastle’s financial health is further buoyed by their recent participation in the Champions League, which has added significant revenue to their balance sheet. This influx of funds not only strengthens their transfer market capabilities but also makes it viable to retain top-tier players like Isak without compromising PSR limits.
That said, Williams does offer a dose of realism. Unlike Manchester City and Chelsea during the early days of their respective takeovers, Newcastle cannot spend freely without strategic planning. Modern financial regulations require a sustainable model built on calculated player trading. In some seasons, this might mean heavy investment; in others, restraint will be necessary—as seen in 2024.
So, where does that leave Isak?
Williams notes that Isak’s market value may currently be at its peak. However, maximizing financial return doesn’t always equate to making the right footballing decision.
“If Newcastle were to sell Isak now, they’d be doing so from a position of strength,” Williams added. “But the club must weigh the tangible value he brings on the pitch against even a record-breaking transfer offer. If he helps the club qualify for the Champions League regularly, he could be worth £120 million or more just in revenue generation.”
This is especially relevant under UEFA’s expanded Champions League format, which brings increased financial incentives. With Isak spearheading the attack, Newcastle have a greater chance of finishing in the top four or five—a critical factor in maintaining long-term competitiveness.
From a strategic standpoint, Newcastle are comfortable. Unless a truly astronomical bid arrives—and aligns with long-term planning—there is no compulsion to sell. Should they eventually choose to part with Isak, it would be a tactical move, not a desperate one.
Manager Eddie Howe, meanwhile, has remained coy on the matter. When asked about Isak’s future after a loss to Arsenal in May, Howe said: “I never make those guarantees about any player. It’s not to do with Alex’s future, but I would be foolish to sit here and do anything like that.”
It’s a fair stance. Football is inherently unpredictable, and promises can quickly turn into empty words. But while Howe’s comments might raise eyebrows, they don’t suggest any urgency to offload Isak—quite the opposite.
Isak himself has stated publicly that he’s happy at St. James’ Park, further easing concerns among supporters. And crucially, this summer Newcastle are not in a reactive position. Unlike in previous windows where financial considerations may have limited their choices, they are now navigating from a place of control.
In short, Liverpool’s interest may persist, but unless they come forward with an offer so enormous it redefines the market, Newcastle United seem fully prepared to keep hold of their talisman. In this transfer window, they are steering the ship—and Isak is very much on board.