Spurs CEO Vinai Venkatesham makes transfer promise and wage structure statement

Tottenham Hotspur chief executive Vinai Venkatesham has moved to address growing supporter unrest by publishing a long and detailed open letter in the club’s matchday programme ahead of the Premier League derby against West Ham United.

Spurs head into the London clash languishing in 14th place in the table, with the season once again failing to meet expectations. Under head coach Thomas Frank, Tottenham have already been eliminated from both domestic cup competitions, while persistent long-term injuries to key players have derailed any sense of momentum. Results have been particularly alarming, with just two victories recorded in the club’s last 13 matches, intensifying frustration among the fanbase.

That discontent has been increasingly visible inside the stadium. Frank and his players have been booed at full-time on several occasions, while chants such as “Boring, boring Tottenham Hotspur” and “Sideways and backwards, everywhere we go” have echoed around the ground, reflecting supporter dissatisfaction with the style of football and lack of progress under the Danish coach.

Although the week did bring some optimism with the £34.7 million signing of Conor Gallagher from Atletico Madrid, tensions have not eased. A protest organised by supporter group Change for Tottenham is still scheduled to take place ahead of Saturday’s match, aimed at highlighting anger over yet another underwhelming campaign despite repeated changes behind the scenes.

Against this backdrop, images of Venkatesham’s letter to fans have been shared publicly by supporter groups. The statement follows recent meetings between the Tottenham Hotspur Supporters’ Trust and club officials, where fans pushed for greater transparency and clearer communication. The CEO’s message appears to be a direct response to those discussions, outlining promises, explanations and a proposed roadmap for the future.

In his address, Venkatesham acknowledged the club’s current struggles and attempted to reassure supporters that decisive action is being taken. He stressed that the shared ambition of the executive team, board and the Lewis Family ownership is to see Tottenham competing regularly in the Champions League and challenging for major trophies, while also significantly raising the competitive level of the women’s team.

The CEO admitted that words alone are not enough, recognising that supporters have grown weary of reassurances without tangible progress. He explained that the club has been undertaking a thorough internal review in recent months, describing the current moment as a rare opportunity for a “genuine reset” for a club of Tottenham’s size. According to Venkatesham, Spurs are determined not to waste this chance to modernise operations and close the gap to Europe’s elite.

He conceded that while football has evolved rapidly, Tottenham have not always kept pace in key areas, and that everyone at the club feels the distance between current reality and long-term ambition. Venkatesham also acknowledged the impatience of supporters, admitting that performances and results from the men’s first team have fallen short so far this season.

A major focus of the letter was player trading. Venkatesham insisted the club believes in the current squad but accepts that more quality, experience and leadership are required to compete consistently at the highest level. He outlined the need for a more proactive recruitment strategy, alongside a wage structure that supports ambition without compromising financial sustainability.

Tottenham, he said, will look to strengthen the squad during the January window where suitable opportunities arise, while recognising that the bulk of transfer business typically takes place in the summer. He stressed that future signings must genuinely improve the team and that the club will remain disciplined rather than chasing short-term fixes.

Equally important, according to Venkatesham, is knowing when to sell players and being decisive about moving on those who no longer fit the club’s long-term plans. He highlighted the importance of maximising player value and carefully managing Financial Fair Play regulations, pushing back against the perception that Spurs are unaffected by such constraints.

This renewed focus is reflected in the appointment of Rafi Moersen from City Football Group as Director of Football Operations. Reporting to Sporting Director Johan Lange, Moersen will play a key role in shaping recruitment strategy and overseeing player transactions once he joins later this year.

Venkatesham also placed strong emphasis on the academy, describing it as central to Tottenham’s future. A successful youth system not only produces first-team players without transfer fees, but also allows greater investment elsewhere in the squad while nurturing footballers who truly understand the club’s identity. While progress has been made in recent years, he admitted that Spurs must deliver more first-team minutes and stronger transfer returns from academy graduates. As a result, additional investment has been committed to strengthen the development pipeline.

In terms of player support and performance, the CEO explained that maximising output goes beyond coaching alone. Although Thomas Frank’s backroom staff has been strengthened with the addition of John Heitinga, Venkatesham stressed the importance of world-class performance services, including medical care, sports science, nutrition and psychology. Several changes have already been made, most notably the appointment of Dan Lewindon as Performance Director, who will arrive next month from City Football Group.

Perhaps the most sensitive area addressed was the fractured relationship between the club and its supporters. Venkatesham openly acknowledged the growing distance and pledged to rebuild trust and connection. He pointed to initiatives such as the new Son Heung-min mural, ticketing changes and a trial singing section as early steps, while promising continued collaboration with the Fan Advisory Board.

Making matches more accessible for younger fans was highlighted as a priority, with a review of concession policies for junior supporters and young adults planned ahead of next season. Venkatesham said the club wants Tottenham to feel open, welcoming and deeply connected to its communities.

To improve communication and engagement, he revealed the appointments of Kate Miller as Chief Communications Officer and Adam Gardiner as Chief Marketing Officer, joining Moersen as part of a newly formed executive team designed to create a more modern and collaborative structure at the club.

Finally, Venkatesham underlined that Tottenham’s ambitions extend beyond the men’s first team. He reaffirmed the club’s commitment to Spurs Women, pointing to significant January investment and early signs of progress this season, while stressing the importance of growing the team’s support and profile.

Closing his letter, the CEO thanked supporters for their loyalty and passion, acknowledging how much supporting Tottenham means to them. He insisted the club cannot exist without its fans and promised that everyone at Spurs is determined to deliver a future that reflects their dedication and commitment.