Why Everton Didn’t Sign a Striker in the Summer Transfer Window

 

As Everton’s need for a reliable striker becomes more pressing, questions are being raised about why the club failed to bring in reinforcements in attack during the summer transfer window—especially with new concerns emerging about Beto’s recent performances.

Under the guidance of David Moyes, Everton saw a flurry of activity in the summer, with nine new signings brought in to revamp a squad that desperately needed fresh energy and depth. Many of these new arrivals have already made a noticeable impact on the pitch, validating Moyes’ eye for talent and experience in navigating the complexities of the transfer market.

However, Moyes himself has admitted that the summer window was far from straightforward. Despite the successful acquisitions, the Scottish manager revealed that not every transfer target was secured. He described the window as “difficult,” with certain areas of the squad proving harder to strengthen than others.

One of the most glaring omissions in the club’s transfer dealings was the failure to sign another striker—something that has become increasingly apparent as a weakness, particularly in light of recent matches.

Everton Focused on Defense at the Expense of Attack

This summer, the club’s priority seemed to be reinforcing the defense, and with good reason. The Toffees had a leaky backline that required immediate attention, and the Friedkin Group’s involvement in the club’s operations allowed some much-needed investment to take place. However, this strategic focus on the defensive unit meant that other departments, namely the forward line, were not given the same level of attention.

Thierno Barry’s £27 million arrival was expected to bolster the attacking ranks, but Moyes has been cautious about overburdening the 22-year-old. The manager has openly stated he doesn’t want to put too much pressure on Barry too soon, acknowledging that the youngster still has plenty of development ahead of him before he can shoulder the responsibility of leading the line week in and week out.

In a report by Paddy Boyland of The Athletic, it was revealed that Moyes had indeed considered bringing in a new striker before the window closed. However, the decision was ultimately made to prioritize defenders—though even that plan didn’t go entirely to script, with only Adam Aznou arriving to strengthen the back line.

Now, with the season in full swing and the January window still months away, the gamble of not signing a proven striker is starting to backfire.

Beto’s Inconsistency Is Becoming a Problem

While Barry is still viewed as a long-term project, it is Beto’s performances that are raising more immediate concerns. The 27-year-old, who showed promising signs under Moyes last season, has yet to find consistent form this campaign. Even during pre-season, the Everton boss reportedly expressed disappointment in Beto’s displays.

The forward has shown flashes of potential but has struggled to deliver with any regularity, and his outing against Aston Villa further amplified those concerns. Despite the creative efforts of teammates like Jack Grealish, Beto failed to capitalize on opportunities, lacking the clinical edge needed in front of goal.

With a critical Merseyside derby against Liverpool approaching, Moyes may be forced to consider dropping Beto in favor of the more youthful—but still unproven—Barry. It’s a tough call, as neither striker currently offers the complete package Everton so desperately needs.

January Reinforcements Now a Top Priority

The failure to secure a striker over the summer now leaves Everton in a vulnerable position. Without a consistent goal threat up front, the team risks falling short in key matches—especially those against top-tier opposition where chances are at a premium.

All signs now point to a renewed push for a striker in the January transfer window. The club must find a forward capable of immediately impacting games, offering the finishing touch that has been sorely missing. While Barry continues to grow and develop, and Beto works to rediscover his form, the need for a reliable number nine has never been clearer.

Unless Everton address this critical gap in the squad, their ambitions for the season—whether avoiding a relegation scrap or pushing for a mid-table finish—could hang in the balance.