Newcastle open initial talks to sign £43m “finisher”, he’s even better than Joao Pedro
Newcastle United’s Evolution Under Howe Continues — But the Next Chapter Could Be the Most Exciting Yet
Since Eddie Howe took the reins at Newcastle United three and a half years ago, the Magpies have undergone a remarkable transformation — not just in terms of results, but in the very identity of the club. Once battling relegation, they have steadily grown into a side with Champions League credentials and the look of a long-term powerhouse.
Last season marked a significant milestone in their journey, with the club securing a long-awaited trophy and making a triumphant return to Europe’s elite competition. Yet for all the progress that has been made, there’s a growing sense that this is just the beginning — the foundation for something even bigger.
Under the meticulous guidance of Howe and the strategic backing of PIF (Public Investment Fund), Newcastle have built a sustainable and ambitious footballing project. They are no longer just a team looking to break into the upper echelons of the Premier League — they are the threat. The so-called ‘Big Six’ can no longer overlook the Magpies, who have forced their way into that conversation with consistency, quality, and clear purpose.
Transfer Window Frustrations — But a Clear Direction
Although the 2024 summer transfer window has brought its share of frustrations — with certain high-priority targets proving elusive — Newcastle are refusing to panic. The project remains intact. Even with some missed opportunities, Howe managed to lead his squad to silverware and European competition last season, reinforcing the credibility of the club’s upward trajectory.
Of course, success attracts suitors. Star striker Alexander Isak, now widely recognized as one of the finest forwards in world football, has been drawing attention from Europe’s biggest clubs — Liverpool among them. But Newcastle, aware of his immense value and importance, have made it clear they have no intention of selling unless an offer exceeds a staggering £200 million. In other words: Isak is staying put — unless someone smashes the British transfer record.
Yet, for all of Isak’s brilliance, even he cannot carry the entire attacking load alone. Newcastle know this, and that’s why the search for a complementary forward has led them to one of Brighton & Hove Albion’s standout stars.
Joao Pedro: The Perfect Partner for Isak?
Joao Pedro has emerged as a serious target for Newcastle. The 23-year-old Brazilian has long been on their radar, and following failed pursuits of Wolves’ Matheus Cunha and Brentford’s Bryan Mbeumo, Pedro now looks like the primary candidate to fill a vital attacking role.
As always, competition is fierce. Chelsea are also circling the Brighton forward, who combines flair with finishing ability. Across 70 appearances for the Seagulls, Pedro has scored 30 goals and registered 10 assists — an impressive return for a player still developing his game.
However, there is nuance to those numbers. Sixteen of those goals have come from the penalty spot, meaning he’s netted 14 from open play. While penalties still count, it raises the question of how he would fit alongside Isak, who is unlikely to give up his spot-kick duties. Regardless, Pedro’s versatility and dynamism — able to operate across the front line — would add vital depth and unpredictability to Howe’s tactical toolkit.
Still, Newcastle may not put all their eggs in the Pedro basket. They’re also exploring a more seasoned alternative.
Diogo Jota: Newcastle’s Next Statement Signing?
Liverpool’s Diogo Jota has surfaced as another viable option for the Magpies. According to reports, Newcastle are one of several Premier League clubs — alongside Tottenham Hotspur and Wolves — that have approached the Reds regarding the Portuguese forward’s availability. Sources suggest that Liverpool would consider offers in the region of £43 million.
While it’s unlikely that Newcastle would sign both Pedro and Jota, the latter offers a compelling alternative. At 28, Jota brings experience, proven quality, and a Champions League pedigree. Though his recent season was disrupted by injury — limiting him to just six goals and four assists in 14 league starts — his overall record for Liverpool remains impressive: 65 goals and 26 assists in 185 appearances.
Crucially, Jota would not be expected to displace Isak, but rather to support him. He could provide competition, rotate across attacking positions, and fill in when needed — especially in wide areas. His ability to deliver in high-stakes matches would be invaluable as Newcastle gear up for another European campaign.
The Case for Jota Over Pedro
Pedro represents a long-term investment, brimming with potential and flair. But for a club seeking immediate results and aiming to cement itself among Europe’s elite, Jota might be the more strategic signing. His pressing, work rate, and tactical intelligence make him more than just a goalscorer — he’s a player who contributes to the entire attacking structure.
According to data from FBref, Jota ranked in the top 15% of forwards across Europe’s top five leagues last season for progressive passes, top 11% for progressive carries, top 8% for ball recoveries, and top 8% for tackles and interceptions per 90 minutes. That paints the picture of a high-energy, all-action forward who works hard both with and without the ball.
Pedro certainly has his qualities — described as “magical” on the ball by Bundesliga commentator Kevin Hatchard — but Jota brings surgical precision and a more refined final product. He doesn’t dazzle for the sake of it; he delivers where it matters most.
Experience, Depth, and the Champions League Push
Newcastle’s attacking depth isn’t limitless, and while their frontline has made massive strides, there’s room for an experienced head like Jota — someone who’s won major honours and played under the lights of Europe’s biggest stadiums. He would not just add goals, but bring leadership, tactical flexibility, and an edge that could make all the difference in tight matches.
Jamie Carragher once described Jota as “the best finisher Liverpool have had in the Premier League,” which is high praise considering the company he’s in. That kind of efficiency could be priceless for a team like Newcastle, where the margins at the top are razor-thin.
Conclusion: One Big Signing Could Tip the Scales
Whether it’s Joao Pedro or Diogo Jota, Newcastle United’s ambition in the market speaks volumes about their intent. This isn’t a club happy to rest on recent success — it’s a team hungry to go further, faster.
Pedro could grow into a star on Tyneside. But Jota might be the proven force Newcastle need right now to chase silverware and consolidate their place at the top. Either way, expect Newcastle to make a major attacking addition this summer — and with it, take another confident step toward becoming one of Europe’s true giants.